A company issues a press release to inform the public about a new product or service they will be offering.
These
press releases are posted on their company website and/or distributed
through a public relations company or can be directly submitted to a
news distribution service (will send your press release to local and
national media outlets) such as PR Newswire.
There
can be a rather large price tag associated with either of the above
services, but there are services that offer this type of service for
FREE. For example, there is a FREE news distribution called PR Web
that allows you to submit press relases at no charge. Though, they do
have a tiered system and this means that the more you pay, the more
news distribution you will receive.
When
you submit a press release to PR Web your release will evenually show
up in the search engines. This means that someone may type in specific
keywords or phrases into a search engine and your press release will
show up in their list of search results.
